Privacy Policy

1. Introduction

This Privacy Policy explains how Platinum Smiles Dental Laboratory (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website or services.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Platinum Smiles Dental Laboratory
Email: pbarrett@platinumsmiles.co.uk
Phone: 07955 218000

We act as the data controller for the personal data we collect.

3. What Data We Collect

a) Contact Information

Name
Email address
Phone number
Practice or business details

b) Case & Order Information

Prescription details submitted by clinicians
Digital scans or impressions
Patient identifiers (where provided by you)

Important:
You are responsible for ensuring that any patient data shared with us is:

Lawfully obtained
Necessary for the case
Shared with appropriate consent

c) Technical Data

IP address
Browser type
Device information
Website usage data (via cookies)

4. How We Use Your Data

We use your data to:

Provide and manage our dental laboratory services
Process and fulfil case submissions and orders
Communicate with you regarding cases or enquiries
Improve our services and website performance
Meet legal and regulatory obligations

5. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Contractual necessity – to fulfil orders and provide services
Legitimate interests – to operate and improve our business
Legal obligation – where required by law
Consent – where applicable (e.g. marketing communications)

6. Sharing Your Data

We may share your data with:

Delivery and courier providers
IT and hosting providers
Digital scanning platforms (e.g. 3Shape, iTero, Meditlink)
Professional advisers (e.g. legal or accounting)

We do not sell your personal data.

7. Data Retention

We retain personal data only for as long as necessary to:

Fulfil our services
Comply with legal and regulatory requirements
Resolve disputes

Patient-related data is handled with strict care and only retained where required.

8. Data Security

We take appropriate measures to protect your data, including:

Secure systems and access controls
Restricted access to sensitive information
Use of trusted third-party providers

9. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Data portability (where applicable)
Withdraw consent (where processing is based on consent)

To exercise your rights, please contact us.

10. Cookies

Our website may use cookies to:

Improve user experience
Analyse website traffic
Support website functionality

You can manage or disable cookies through your browser settings.

11. Third-Party Links

Our website may contain links to external websites.
We are not responsible for their privacy practices.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated date.

13. Contact

If you have any questions about this Privacy Policy, please contact: